A custom logo is the most important aspect in establishing your brand identity. A successful logo won't only tell you what to call it, but why you should buy it over another, or from another. It's more than a name and design aesthetic -- it tells your customer who you are, what others say about you on social media? What do your competitors say about you versus other brands? Your story? Why do I care and how does this make me feel better than the competition?"
"An amazing company with an awful will always rank lower than a terrible company with a great one." - Greg Manusiak
And we all know that first impressions are everything. So if any potential customers take 10 seconds of their life to glance at your logo, you better make it striking.